Responsible for managing, coordinating, and administering marketing and branding efforts on behalf of the East Aldine Management District, served by Hawes Hill & Associates LLP, in accordance with the district’s approved Service and Improvement Plan. The Marketing Specialist reports to and works under the general supervision of the district’s Executive Director.
Duties include, but are not limited to, the following:
Build awareness for and celebrate the community’s brand identity and uniquely marketable/positive traits – both internally to the community of East Aldine and to targeted guests and investors.
Build upon recommendations of recently completed studies for the district associated with branding, economic development, and community development, as well as direction by the Board of Directors and associated committees.
Participate in the development and implementation of district goals, objectives, policies, and procedures, most particularly as it relates to marketing and building brand awareness.
Develop, implement, and update a Marketing Plan to promote the community as well as the district’s services and projects through marketing initiatives, including marketing and branding related outreach to area businesses, community organizations, and schools, as well as drawing tourists, guests, and potential investors into the community.
Provide expert staff support to District committees as assigned, including and particularly the Business, Economic Development and Marketing Committee.
Lead the development of consistent and quality messaging for the district website, social media, newsletters and related written communications including providing direction to and coordinating with the Director of Communications, writers, social media specialists and the webmaster.
Produce concepts and materials for messaging, ad campaigns, social media efforts, and more and lead/utilize the district’s creative team, including the graphic designer, photographer/videographer, and others to produce artwork, flyers, photos, videos, billboards, ads, and other forms of marketing and promotion.
Establish and maintain effective working relationships with the area’s businesses, community organizations, local institutions, local government entities, and the general public for purposes of understanding the community and seeking ways to enhance marketing and otherwise build the community’s identity and image. Utilize the information acquired in building these relationships to ensure that marketing responds to community opportunities and needs.
Provide marketing and outreach support as needed to promote special events sponsored by the district to build public awareness, engage the community, celebrate the community’s brand, and attract visitors to the Town Center.
Assist with other district functions in coordination with the Economic Development Director, Public Safety Director, and Operations Director.
Assist in maintenance of contact information for area businesses, community leaders and partners for use in email distribution, mail-outs and other forms of mass communication.
Maintain and report analytics as a means of gauging success in marketing efforts and providing regular updates to the Board of Directors and appropriate committees.
Perform other related duties as assigned.
Excellent verbal and written communication skills; advanced knowledge of marketing and public relations techniques and strategies; experience in application and management of social media as a marketing and outreach tool including understanding of various social media platforms; organizational and problem-solving skills; ability to work in a fast-paced environment with a diverse community; ability to work independently, manage deadlines, follow through, organize and prioritize tasks as necessary; willingness to work as a member of a team in moving community initiatives forward; proficiency in computer word processing analytical, graphic/media software programs/applications such Word, Excel, PowerPoint, Adobe Creative Suite and others appropriate to the position and duties. Bilingual in English and Spanish is highly desired.
Training and Experience:
Bachelor’s degree in Marketing, Communications/Public Relations, or related field from an accredited college or university required. At least four years of applicable professional experience strongly preferred.
Must provide own transportation. Must be willing to work occasional irregular hours and weekends to support the districts’ programs and initiatives, attend evening meetings, meet deadlines, and achieve objectives. Must submit names and contact information for at least three personal/professional references.
Salary range: $65,000 – $80,000 annually, depending on qualifications and experience. Benefits include health, basic dental, life and disability insurance, SIMPLE IRA retirement plan, vacation.